Why Fonts Matter on Pinterest
Pinterest is a visual search engine. Your pin competes with hundreds of others in a fast‑scrolling feed that shows little text by default. A clear, stylish font helps your headline stay legible on both mobile (70 % of traffic!) and desktop, while the right aesthetic triggers that all‑important save or click‑through.
To compile this list we tested more than 40 free fonts at 100 % and 60 % zoom, looking for readability, character personality, and license clarity. Below are our top performers.
This post contains affiliate links
1. Montserrat
- Vibe: Clean, geometric sans inspired by Buenos Aires street signs.
- Best for: Bold titles like “DIY Cricut Hacks You Need.”
- Why we love it: Multiple weights keep your pin hierarchy consistent.
- Download: Montserrat OTF
2. Playlist Script
- Vibe: Hand‑lettered casual script.
- Best for: Fashion or recipe pins that need a personal touch.
- Tip: Pair the Regular + Caps styles for instant heading/subheading contrast.
3. League Spartan
- Vibe: Ultra‑bold, modern slab sans.
- Best for: Numeric lists—“10 Ways to…” pops thanks to chunky numerals.
4. Bebas Neue
- Vibe: The classic uppercase display.
- Best for: Minimalist graphics where text is the star.
- Pro move: Set tracking at 20 to give letters breathing room on mobile.
5. Pacifico
- Vibe: Retro surf script (1950 s).
- Best for: Summer DIY, travel, or dessert ideas.
- Pairing suggestion: Combine with Montserrat Light for body copy.
6. Archivo Black
- Vibe: Industrial sans with slightly rounded edges.
- Best for: High‑contrast pins (dark text on pastel background).
- Why it works: Heavy weight retains clarity even after Pinterest’s image compression.
7. Dosis
- Vibe: Soft, rounded sans.
- Best for: Tech or productivity pins; friendly without looking childish.
8. Raleway Dots
- Vibe: Fun, dotted variant of Raleway.
- Best for: Accent words—use sparingly for emphasis (e.g., “FREE”).
9. Fredoka One
- Vibe: Bubble font that screams cheerful.
- Best for: Kids crafts, party printables, or bake‑sale promotions.
10. Poppins
- Vibe: Versatile geometric sans with support for Latin + Devanagari.
- Best for: Universal templates—you’ll find Poppins in Canva, Figma, and Google Slides, so collaboration is friction‑free.
Helpful Resources
Want to push your pins even further?
- Thinking with Type – the modern typography bible; perfect for pairing free Google Fonts.
- Logo Design Love – practical rules for pairing type and icons.
- Pinterest Marketing For Dummies – data-driven tips to boost CTR with the fonts you just picked.
- Wacom Intuos S (CTL-4100) – budget drawing tablet for precise kerning and hand-drawn overlays.
Upgrade Your Fonts to Physical Products
Liked those lettering styles?
With a compact desktop laser you can engrave quotes, cut layered word signs or make Christmas ornaments—all from the same SVG fonts.