Agency Website Templates

Agency Website Templates: Clean Designs for Agencies, Studios & Freelancers

Agency website templates help you launch a professional site faster with a proven structure: hero → services → case studies → proof → CTA. Use this page to choose the right agency layout (creative studio, marketing agency, web design, consulting), follow a conversion-focused checklist, and customize quickly—fonts, colors, spacing, sections, and navigation—without building from scratch.

Why agency website templates work

Agency sites have one job: turn visitors into inquiries. Most agency pages fail because they’re missing proof (case studies), clarity (what you do), or a strong CTA (how to contact you). A good agency template solves the “what goes where” problem, so you can focus on positioning, portfolio, and lead generation—while keeping the design clean and consistent.

• Faster launch: publish a professional look in hours, not weeks.
• Clear hierarchy: services + proof + CTA in a proven order.
• Stronger trust: templates are designed to showcase case studies and results.
• Lead-focused: multiple CTA touchpoints without feeling pushy.

Agency website template types

Pick a template based on your agency model. The best layouts match how you sell: project-based, retainer, productized services, or consulting.

Creative Studio / Portfolio Agency

• Best for: design studios, branding, photo/video, web design.
• Use when: your work is your strongest proof.

Marketing / Growth Agency

• Best for: PPC, SEO, social media, email marketing.
• Use when: you need strong “results + process + CTA”.

Consulting / B2B Services

• Best for: strategy, operations, audits, coaching, fractional roles.
• Use when: clarity and authority matter more than visuals.

Productized Services (Packages)

• Best for: fixed offers (branding package, website in a week, audit).
• Use when: you want fast decisions and simple pricing.

Best use cases (quick ideas)

• New agency launch that needs a credible online presence fast
• Studios that want a portfolio + case studies in a clean grid
• Marketing agencies that sell retainers and need proof + process
• Freelancers who want an “agency-level” site to raise pricing
• Consultants who need authority content + clear CTA (book a call)
• Teams hiring talent who want a strong “About + Culture + Work” section

Best agency website structure (copy-paste outline)

If you only fix one thing, fix the order. This structure works because it answers questions in the exact order people think: What do you do? Can I trust you? How do we start?

1. Hero: who you help + outcome + one primary CTA.
2. Services: 3–6 scannable offers (no long paragraphs).
3. Proof: case studies, results, logos, testimonials.
4. Case study preview: 2–4 projects with outcomes.
5. Process: how it works in 3 steps (simple and confident).
6. About: positioning + why you’re different.
7. FAQ: remove objections (timeline, pricing, deliverables).
8. Final CTA: repeat the same action (book / contact / inquiry).

Conversion checklist (agency-friendly)

• One primary CTA: “Book a call” or “Request a quote” (not 5 different actions).
• Show outcomes: numbers, before/after, clear results (even small wins).
• Case study pattern: problem → solution → result → what you delivered.
• Fast trust blocks: logo strip, testimonial, or “featured in” near the top.
• Mobile readability: short blocks, big headings, enough whitespace.

Recommended picks

Start with a layout “system” you can reuse. Pick the style, then customize headline + CTA + case study blocks first. Visual polish comes last.

FAQ

What pages should an agency website include?

At minimum: Home, Services, Case Studies/Portfolio, About, and Contact. If you sell retainers, add a “Process” section and clear CTA blocks across the page.

Should I list pricing on an agency site?

Optional. If your services are productized, pricing can improve conversion. If projects vary, use “starting from” or package ranges and focus on proof + outcomes.

What should I customize first?

Update your hero headline, primary CTA, services list, and 2–3 proof elements (testimonials, logos, case studies). Then align typography and colors.

Related template hubs

Next step

Pick one agency layout, write a hero headline that clearly says who you help and what outcome you deliver, then add 2–4 case studies with visible results. Publish first, polish later—clarity and proof beat perfect visuals.