Logo & Branding Fonts

This guide to logo and branding fonts shows how to choose clean sans, signature scripts and modern display for memorable wordmarks, plus quick tests to keep your logo readable at any size.

Editor’s top picks — Logo & Branding Fonts

Text tools for faster logo workflow

• Custom wordmark typesetting — optical kerning, ligatures and spacing tuned by hand.
• Signature logo lettering — bespoke script marks based on your name/initials.
• Font modification & cleanup — refine letterforms, build alternates and vector outlines for a unique mark.
• Fiverr Logo Maker (AI) — quick DIY start: create a concept instantly, then polish spacing, kerning and distinctive touches.

How to choose a logo font

• Readability at small sizes. Test at 24–32 px (favicon/social avatar). Avoid ultra-thin hairlines.
• Unique but simple. One distinctive detail per wordmark is enough — don’t overdecorate.
• Letterfit & kerning. Tight but breathable spacing; adjust pairs like AV, Ta, To, Yo.
• Multi-style family. Extra weights/condensed variants help build a consistent brand system.
• Accents & symbols. Ensure language support (é, ñ, ç) and clear numerals.
• License. Confirm EULA allows logo usage (most do) and commercial use for your business.

Try searches (logo-ready sets)

• Clean Sans / Grotesk → Browse clean sans
• Geometric Sans → Geometric options
• Humanist Sans → Humanist options
• Signature Script → Signature picks
• Luxury Didone → High-contrast serifs
• Tech / Futuristic → Tech styles
• Vintage / Badge → Retro & badge sets
• Monograms & Initials → Monogram fonts
• Condensed Sans → Narrow wordmarks

Font pairing recipes

• Clean Sans + Signature Script — Sans for the wordmark, a small script accent for submarks. Sans ideas · Signature ideas
• Serif (Transitional) + Grotesk — Editorial headline with modern body copy. Serif picks · Grotesk picks
• Luxury Didone + Condensed Sans — Fashion tone with compact secondary typography. Didone sets · Condensed sets

Brand assets you can ship today

• Primary wordmark + submark (stacked/initials) for avatars and stickers.
• Badge logo for packaging; keep counters open and borders thick for print clarity.
• Monogram for luxury tags and seals; test foil/emboss simulation.
• Social kit: square avatar, story highlight covers, favicon at 32 px.

Small-size readability: quick checks

• Squint test at 24–32 px: still legible? If not, choose bolder weights or simplify shapes.
• Increase tracking slightly for condensed or tech faces.
• Avoid ultra-thin hairlines; prefer solid stems and clear apertures.
• Convert to outlines and manually tune kerning pairs in the final artwork.

Licensing: what matters for logos

• Logo usage: most font EULAs allow creating a static logo. Always check the seller’s terms.
• Seats/Users: one license per designer/device unless the EULA states otherwise.
• Web/App: using the font on a website/app requires a web/app license; your static logo file does not.
• Trademark: you can usually trademark a logo created with a licensed font; register the artwork, not the font.

FAQ

Which fonts read best at small sizes?
Clean sans (grotesk/humanist) and sturdy serifs with open apertures. Avoid ultra-thin hairlines and overly condensed forms.

Do I need a special license for a logo?
Typically no — a standard commercial license allows static logo creation. Check the EULA for “logo usage” to be sure.

Curated quick picks

• Clean sans (brand systems): Browse
• Signature logo scripts: Browse
• Luxury Didone: Browse
• Tech/Futuristic: Browse
• Vintage/Badge: Browse
• Condensed wordmarks: Browse