Pinterest Templates

Pins, Idea Pin Covers & Traffic Graphics

Pinterest templates help you create click-friendly pins faster and keep your branding consistent. Use this page to pick a pin format, follow proven layout rules (title-first + strong contrast), and customize quickly—fonts, colors, spacing, and CTAs—without designing from scratch.

Why Pinterest templates work

Pinterest is a search engine. People click pins that are instantly clear: a strong title, a visible benefit, and a clean layout. Templates give you a repeatable system so you can publish more often without sacrificing quality.

• Faster production: use pre-built zones (title, image, badge, CTA).
• Higher clarity: title-first structure works on mobile.
• Consistent branding: your pins become recognizable.
• Easy testing: create 3–5 variants per URL and compare results.

Pin rules that drive clicks

Before changing colors or adding decorations, follow these fundamentals:

1. Title first: make the headline the main hero of the design.
2. One promise: one topic + one benefit (no mixed messages).
3. Strong contrast: text must be readable on small screens.
4. Simple hierarchy: Title → subline → small CTA (“Read”, “Download”, “See tips”).
5. Whitespace wins: avoid busy collages; keep it scannable.
6. Brand kit: 2 fonts + 3–5 colors + one badge style.

Template types

Pick one core type first, build consistency, then expand.

Standard Pin Templates

• Best for: blog posts, affiliate roundups, tutorials, list posts.
• Use when: you need a clean title + image + CTA structure.

List & “How-To” Pin Templates

• Best for: “10 ideas”, “7 tips”, “step-by-step” content.
• Use when: you want scroll-stopping, text-led pins.

Product & Promo Pin Templates

• Best for: product features, bundles, offers, printable downloads.
• Use when: you need price/benefit callouts + clear CTA.

Idea Pin Covers

• Best for: multi-slide content and series formats.
• Use when: you want a consistent cover style across a theme.

Workflow: how to use Pinterest templates

This workflow keeps your pin production fast and consistent:

1. Create a mini brand kit: 2 fonts, 3–5 colors, badge style.
2. Choose 5–8 layouts: standard, list, how-to, product, idea pin cover.
3. Write headline-first: 6–10 words, benefit-focused.
4. Batch create variants: 3–5 pins per URL (change headline & image, keep layout).
5. Export clean: PNG for crisp text; keep file size reasonable.
6. Track what wins: save top-performing layouts and reuse them.

Recommended picks

Start with these “systems” (not random designs). They’re easy to customize and scale.

FAQ

What size should Pinterest pins be?

A common standard is 1000×1500 (2:3). Keep the title readable on mobile and avoid tiny details.

How many templates do I need?

Start with 5–8 reusable layouts. Rotate them and create 3–5 variants per URL to test headlines and visuals.

How do I keep pins on-brand?

Use the same font pair, color palette, badge style, and spacing rules. Replace headline text first, then images, then small accents.

Next step

Pick one pin style, build a tiny brand kit, then batch-create 10 designs. Once you have consistency, test variations and keep what gets the most clicks.