Product Launch / Coming Soon Landing Pages

Product Launch / Coming Soon Landing Pages: Templates Built for Waitlists & Pre-Orders

Product launch and coming soon landing pages help you build momentum before release with a proven flow: hero → promise → waitlist / pre-order CTA → proof → FAQ → reminders. Use this page to choose the right coming soon landing page template type (waitlist, pre-order, early access, app launch, newsletter), follow a quick conversion checklist, and customize fast—copy, countdown, sections, and CTAs—without rebuilding from scratch.

Why product launch / coming soon pages work

Launch pages convert because they focus on one goal: get the signup. Most launches underperform when the promise is vague, the CTA is buried, there’s no urgency, or there’s no proof. A strong template gives you the right structure—so you can communicate one clear reason to join your waitlist or pre-order.

• Clear promise: what’s coming + why it’s worth joining early.
• Momentum: waitlist + reminders build demand before launch day.
• Urgency: countdowns, limited bonuses, early access windows.
• Better tracking: one page, one CTA, cleaner analytics.

Product launch / coming soon template types

Pick a template based on your launch stage. Keep one primary CTA across the page (Join waitlist / Get early access / Pre-order).

Waitlist pages (early interest)

• Best for: new products, apps, courses, creator launches.
• Key blocks: promise, bullets, short form, “what happens next”.
• CTA: “Join the waitlist”, “Get early access”.

Pre-order pages (revenue-first)

• Best for: physical products, digital products, limited drops.
• Key blocks: offer, pre-order bonus, shipping/terms, proof.
• CTA: “Pre-order now”, “Reserve yours”.

App / SaaS launch pages

• Best for: apps, SaaS, tools with a clear use case.
• Key blocks: how it works, screenshots, trust, early access CTA.
• CTA: “Get access”, “Request invite”.

Coming soon pages (brand-first)

• Best for: new brand/site reveal, portfolio refresh, store relaunch.
• Key blocks: simple hero, countdown, email capture, socials.
• CTA: “Notify me”, “Get updates”.

Must-have sections (the launch-ready structure)

High-converting launch pages feel calm and obvious. Visitors should understand what’s coming and why they should join within the first 10 seconds—especially on mobile.

• Hero: what it is + outcome + one CTA.
• Value bullets: 3–6 benefits (results, not features).
• Proof: logos, testimonials, numbers, “as seen in” (if available).
• Urgency: countdown / limited bonus / early access window.
• FAQ: pricing, timing, delivery, “what happens next”.
• Final CTA: repeat the same action (no competing buttons).

Copy blocks you can reuse

Templates convert faster when the copy is specific. Use these “plug-and-play” blocks for most launch pages.

Hero headline formulas

• Introducing [Product]: [Outcome] for [Audience].
• Get [Outcome] in [Timeframe] (early access / waitlist).
• The [Audience] Toolkit for [Outcome] (coming soon).
• Be first: early access + launch bonus.

CTA button text that works

• Waitlist: “Join the waitlist”, “Get early access”.
• Pre-order: “Pre-order now”, “Reserve yours”.
• Notify: “Notify me”, “Get updates”.

Conversion frameworks (copy-paste outline)

Pick one framework and reuse it across launch assets (ads, emails, socials) so everything feels consistent.

1. Promise → Benefits → Proof → Waitlist CTA (best for early interest)
2. Offer → Bonus → Proof → Pre-order CTA → FAQ (best for revenue-first)
3. Problem → Solution → How it works → CTA (best for SaaS/app)
4. Reveal → Countdown → Updates → CTA (best for simple coming soon)

Launch checklist (quick wins)

• One primary CTA: don’t compete with multiple actions.
• Short form: email-only works great for waitlists.
• Urgency that’s real: countdown, limited bonus, early-bird window.
• Explain “what happens next”: timeline + when they’ll hear from you.
• Mobile-first: CTA visible early, big tap targets, calm spacing.

Recommended picks

Start with one launch system and keep it consistent: one promise, one CTA, one simple form. Then improve conversion by testing headline specificity and proof placement (faster than redesign).

FAQ

Should I use a countdown timer?

Yes—if it’s real. Countdowns work best when they match a real launch date, early-bird bonus, or limited access window.

How many fields should a waitlist form have?

Use the minimum. Most waitlists convert best with email only (name optional). If you need qualification, add one dropdown—not five questions.

What increases conversions the fastest?

• Specific promise: what they get and when.
• Proof near CTA: testimonials/logos/numbers close to the form.
• Short form: reduce friction.
• Clear next step: what happens after signup.

Related landing page hubs

Next step

Pick one CTA (waitlist, pre-order, or notify), write one specific promise, and keep the form short. Start by testing your hero headline and proof placement—those two changes usually move conversions the fastest.