Social Media Content Calendar Templates 

Plan, Batch & Post Consistently

Social media content calendar templates help you plan posts, batch-create content, and keep your visuals consistent across Instagram, TikTok, YouTube, and Pinterest. Use this page to pick the right calendar style (monthly, weekly, campaign, launch), follow a simple workflow, and customize fast—fonts, colors, categories, and posting rhythm—without building a system from scratch.

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Calendar types What to include How to use Recommended picks FAQ

Content calendar template types

Choose your planning level. Start simple, then add structure only when you need it.

  • Monthly calendar: big-picture view for themes, campaigns, and key dates.
  • Weekly planner: exact posting schedule (platform + format + goal per day).
  • Campaign planner: launches, promotions, challenges, seasonal pushes.
  • Content pillars planner: repeatable categories (education / proof / promo / lifestyle / community).
  • Batching tracker: plan → script → design → edit → publish → repurpose.
  • KPI / performance tracker: saves, clicks, watch time, CTR, followers gained.

What a good calendar includes

These fields turn “random posting” into a reusable system.

  • Platform: Instagram / TikTok / YouTube / Pinterest
  • Format: reel, carousel, story, pin, short, thumbnail, cover
  • Hook/title: 6–10 words (headline-first)
  • CTA: save, follow, comment, click, link-in-bio
  • Content pillar: tips, proof, promo, behind-the-scenes, community
  • Asset status: script / design / edit / scheduled / published
  • Repurpose plan: “turn this into 3 pins + 1 email + 1 short”

How to use content calendar templates

This workflow keeps you consistent without burning out.

  1. Pick 3–5 content pillars: education, proof, promo, community, lifestyle.
  2. Set a realistic cadence: e.g., 3 posts/week + 2 shorts + 5 pins.
  3. Batch production days: one day for scripts, one for design/edit.
  4. Reuse formats: keep 5–8 templates and rotate them weekly.
  5. Schedule + track: mark “published” and track 1–2 KPIs per platform.
  6. Improve monthly: double down on what gets saves/clicks, cut the rest.

Start with one of these setups. Each button opens the full library so you can filter by style and format.

Monthly Theme Calendar

Plan monthly themes, campaigns, and key dates—ideal for staying consistent.

Best for: creators, small businesses, long-term growth.

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Weekly Posting Schedule

Exact weekly plan with platform + format + CTA—easy to execute.

Best for: batching and scheduling.

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Launch / Campaign Planner

Pre-launch → launch → follow-up plan with content types and assets.

Best for: product drops, sales, challenges.

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Performance Tracker

Track saves, clicks, watch time, and CTR—then improve what works.

Best for: creators who want growth data.

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FAQ

How many posts per week should I plan?

Start with what you can sustain. For many creators, 3–5 posts/week is realistic. It’s better to be consistent than to post daily for one week and disappear for a month.

Should I use one calendar for all platforms?

You can. Use one “master” calendar for topics and themes, then break it into platform-specific formats (reels, pins, shorts) during batching.

What’s the fastest way to stay on-brand?

Use 5–8 reusable templates, one font pair, and 3–5 brand colors. Keep the same layout rules (margins, headline size, CTA placement) across every post.

Related template hubs

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